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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Postmodern communication ： ウィキペディア英語版 Postmodern communication Postmodern Communication is used to describe the communication and messaging format, styles, guides, technologies and media used in a postmodernist world. Due to its non-traditional means; postmodern communication is also referred to as the information society. Driven by the need to reach influential audiences and to cut through a cluttered promotional marketplace, brands are reaching out to new communication methods to deliver their advertising message. Furthermore, many marketing practitioners are cited as saying that in order to create successful marketing strategies in the twenty-first century, "more creative thinking allied to an integrated approach to all communication activities are needed". == Origins == The origin of postmodern communication is linked to the development of communication theory. As communication theory studies the technical process of information and the process of human communication, postmodern communications are the newly created tools and marketplaces that allow these communications to happen. Most thinking around the postmodern communication and marketing model is driven from an early 90's scholastic journal article created by Stephen Brown and posted to the England Journal of Marketing. In it Brown writes, one who approaches marketing from postmodern style should in many ways reject attempts to impost order and working in silos. Instead markers should work collectively from with artistic attributes of intuition, creativity, spontaneity, speculation, emotion and involvement.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Postmodern communication」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.